Commercial Management Company | Organizing Diverse Activities to Liven Mall Festivities

During the Spring Festival, Y.H. City Plaza carefully planned a series of activities, successfully creating a strong festive atmosphere and bringing a joyful shopping experience to citizens.

The activities were rich and varied. A "God of Wealth Parade" team wandered through the mall, presenting New Year blessings and surprise gifts to customers, filled with traditional festive charm. At the children's claw machine competition, kids concentrated intently, with constant laughter echoing around, attracting many families to participate and driving a boom in parent-child consumption. The Lantern Festival Joy Party with glutinous rice ball giveaways fully heightened the Lantern Festival vibe. While tasting the glutinous rice balls, customers participated in traditional activities like lantern riddles guessing, experiencing the charm of traditional culture.

Y.H. City Plaza adopted a combination of online and offline publicity methods, releasing activity previews in advance to expand the influence of the events. These activities enriched citizens' festival life, increased the mall's foot traffic and sales, achieved a win-win situation for business and culture, and injected vitality into the Spring Festival consumer market.