The City Plaza project held its anniversary celebration from November 26 to 28, with a variety show, a 10-meter cake distributed for free and romantic balloon rain and other activities, which attracted quite large foot traffic and yielded certain results.

As a result of its first presence in Zhangzhou, Rainbow has not yet adapted to Zhangzhou’s local consumption patterns, which led to difficulties in the early stage of its operation due to the large gap between its preliminary investment positioning and actual customer consumption habits. Rainbow Department Store has now been gradually adjusting the plaza’s business format. The fourth floor was originally a mix of food & beverage and children’s products, but now the latter is moved to the third floor, while the fourth floor is mainly used as large-scale food and beverage space, where anchor stores have been introduced, including Haidilao, PANG GELIA, Qixintian, NIUIUYOYUE, Man Xiang Shu, and Hot Mountain City. The plaza now enjoys good momentum in its investment promotion and operation.